Directed by Matt Pollock
Produced by Adam Saward for Independent
Location / Build
This is my second of three collaborations with Matt so far following the success of our Mentos Mentors piece in 2016 which won a Cannes Lion.
Again we set about installing hidden cameras in our pop up clothes store in Shoreditch, London. Members of the public walked in unaware and found that not all was as it seemed.
There were many collaborators in design on this project including KGA and Giles Deacon.