BMW


Commercial
Directed by Alvero Ramirez
Produced by Hanna Davis for FCB Inferno

_______________________________________________________________



For this BMW advert we wanted to use brutal and stark surroundings to show off the futuristic new BMW i3.  I wanted the garage to feel like it belonged to an LA-style, minimalist home, a suitable setting for this family yet premium car. The sunlight rising over the car created a cinematic effect, reminiscent of 2001: A Space Odyssey.







Marker