Directed by Gus Filgate
Produced by Sophie Cowling for Little Fish
Gus has produced another stunning portrait of food preparation with this commercial. We took the concept that the product was inspiration for several artists’ work in differing styles. I was tasked with developing the aesthetics of the three artists and designing their studios. In true Gus style we set an ambitious array of rigs to get different dripping, spinning, smashing and splashing effects. All of which added an interesting design challenge to my work.