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Directed by Alvero Ramirez
Produced by Hanna Davis for FCB Inferno

For this BMW advert we wanted to use brutal and stark surroundings to show off the futuristic new BMW i3.  I wanted the garage to feel like it belonged to an LA-style, minimalist home, a suitable setting for this family yet premium car.

The sunlight rising over the car created a cinematic effect, reminiscent of 2001: A Space Odyssey.